Enquisite Showcases Latest Search Monetization Techniques at Ad:Tech NY

Consumers and the global economy are creating the toughest, most challenging holiday season in recent Internet history–so what’s a savvy digital agency or search marketing professional to do? Make darn sure your clients get their share of these tighter consumer dollars. And the way to do this is to ensure your product gets top placement on the search engine results pages (SERPs).

At Ad:Tech New York, Enquisite, Inc, a developer and provider of search optimization solutions, will demonstrate how its search analytics tools help online marketers move their rankings up from the Bermuda triangle of SERPs—page two and beyond–to the very lucrative page one where the customers and sales are.

“Smart interactive marketing agencies and in-house marketers are joining forces with Enquisite because they see how Enquisite quickly moves their campaigns and pages up in search results, and thus leads to a much higher sales conversion rate,” says Enquisite’s Vice President of Sales, Sylvie Moreau.

“Particularly during this holiday season, marketers needs to step up their competitive merchandising. Having a good search analytics tool that shows them which keywords bring in more inquiries and conversions is essential to winning in the 2008 holiday season,” says Moreau.

Search Analytics Spotlights the Search Process

While traditional web analytics shows a marketer what happens once a visitor arrives on site, search analytics focuses on what happens in the steps prior to their arrival, when the visitor is in the process of searching for information, products or services. One of Enquisite’s differentiators is its ability to help marketers mine the longtail of keywords. Enquisite’s technology makes it simple for marketers to get a visual snapshot of longtail-related behavior and incorporate those keywords into campaigns.